Lardi, K. (2025), Artificial intelligence for business – harness AI for value, growth and innovation.

Nishar, D., & Nohria, N. (2025, May 21). How Gen AI could disrupt SaaS—and change the companies that use it. Harvard Business Review. https://hbr.org/2025/05/how-gen-ai-could-disrupt-saas-and-change-the-companies-that-use-it

Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. John Wiley & Sons.

Geciteerd in: Gedragsonderzoek voor ODTG1